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Thursday, 15 September 2011

Strike It!

Strike It! Is a new magazine for young, football-mad boys.

Aimed at five-to 12-year-olds, the magazine contains the latest news and rumours, in-depth fact files on players and teams, quizzes and puzzles, competitions and games. 

It also has guides to the latest football paraphernalia and every issue comes with a free gift, including Panini football stickers and trading cards.

The first issue has an initial print run of 95,000 copies and the magazine is expected to generate £1.2m in annual retail sales value.

The launch is being backed by a huge publicity campaign, including online and print advertising and a sampling campaign.

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