Thursday, 14 June 2012
More and TOTP
Two stalwart magazines are being relaunched to give them a new lease of life!
More magazine and Top of the Pops magazine have each been given a new look to appeal to readers after detailed research by publishers.
Celebrity gossip will disappear which has been a mainstay of More! since its launch in 1988 and focus instead on careers advice, finance and travel. The publisher said changes had been made to appeal to the "boomerang" generation of its core audience of women aged between 18 and 24 who have moved home after university to save for their first house.
The youth music monthly Top of the Pops Magazine, meanwhile will get a new-look high gloss cover and extra pages every issue.
Primarily aimed at pre-teen girls with "grown-up" aspirations, the title will keep it's focus on pop music and fashion.