Take one mouse, put him in a reggae band and add healthy amount of intrigue in the form of some crime mysteries. It's a recipe that Immediate Media believes will be a success on the newstand.
He's a reggae-playing, crimebusting legend - now the musical mouse wants to turn the magazine world red, gold and green!
And it would be hard to argue with a publisher behind some of the biggest kids' magazine brands in the UK. Rastamouse Magazine has already been a success in its own right as a TV show.