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Friday, 20 July 2012

Radio Times - The Olympic Special

The Olympic Special of the listings bible Radio Times has an increased cover price and a staggered on-sale date to cope with its larger print run.

An extra 200,000 copies will come off the press in anticipation of demand for comprehensive Game coverage Tv Schedules.

The 72-page pullout is being backed by a TV advertising campaign which runs on ITV1 and Channel 4.

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