Unique Magazines Blog

Thursday, 6 June 2013

Top Gear Magazine challenge Honda to build 130mph Lawn mower


If you pop down to your local Garden Center with a shopping list for a ride on lawn mower which can achieve 130mph and do 0-60 in 4 seconds you will be disappointed.

However, this is exactly the feat that Top Gear Magazine has set for Honda, and it looks like they have pulled it off.

Honda Engineers are currently racing to build the world’s fastest lawnmower, with a deadline of the 17th June to hit.

They are aiming to build a machine which will top 130mph, which would beat the current world records of 96.5mph.

The challenge was to build the fast machine, whilst maintaining the look and function of a lawnmower.  Yes, that’s right; it still needs to be able to cut grass.
Honda have achieved this by taking one of it’s standard mowers and replacing the engine with one normally found in a motorcycle.  They then replaced the steering rack to improve control, lowered it and added wheels and tyres from a quadbike.  Due to the speed of the machine, the engineers have had to come up with an alternative for the metal blades which do the job of cutting the grass.  They have done this by adding 2 electric motors with lengths of brake cable attached to act as the cutter.

Top Gear Magazine has released a video which shows the monster machine spitting fire which you can see here.

Imagine rolling this out on a quiet Sunday morning to mow the lawn!


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Thursday, 14 June 2012

More! drops celebs and TOTP 'grows up' in mags revamp!


Two stalwart magazines are being relaunched to give them a new lease of life!
More magazine and Top of the Pops magazine have each been given a new look to appeal to readers after detailed research by publishers.

Celebrity gossip will disappear which has been a mainstay of More! since its launch in 1988 and focus instead on careers advice, finance and travel. The publisher said changes had been made to appeal to the "boomerang" generation of its core audience of women aged between 18 and 24 who have moved home after university to save for their first house.

The youth music monthly Top of the Pops Magazine, meanwhile will get a new-look high gloss cover and extra pages every issue.

Primarily aimed at pre-teen girls with "grown-up" aspirations, the title will keep it's focus on pop music and fashion.

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Sunday, 4 May 2008

Introducing Sweet Magazine Subscription

Unique magazines have won the contract to manage the distribution and renewals of subscriptions for the new magazine Sweet launched In May 2008.

The magazine main focus is on diabetes but will appeal to a wide audience including not only those directly affected by diabetes but also the health conscious.

Unique magazines will collate and distribute all subscriptions to the magazine through a number of avenues e.g. on line, by post and by telephone.

Unique will also work closely with the Sweet team to identify new channels for the magazine to be sold through, advertising opportunities and reader offers.

Unique magazine’s Managing director John Porrett said he was very pleased to have the opportunity to work with a great magazine and look forward to developing subscriptions to the magazine over the months ahead through innovational ideas and providing brilliant customer service.

Tim Harris, Sweet Magazine’s publisher, said “I am very pleased to be working with the Unique Magazines team on advancing our plans for the magazine. Unique Magazines service is second to none and I am confident our readers will be given a 5 star service”

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